FIREHOUSE PIZZA- RENOVATION
Rooted in Morgantown, KY, Firehouse Pizza has become a local landmark where the community gathers over great food and lasting memories. What began as a single hometown spot has now expanded to a second location in Bowling Green, continuing its tradition of serving as a welcoming place for all ages. Known for its lively atmosphere, flavorful pizzas, and family-friendly spirit, Firehouse balances the energy of a bustling restaurant with the comfort of a neighborhood favorite. From game-day celebrations to weeknight dinners, it’s a place where everyone feels at home—and where every detail, from the menu to the atmosphere, is designed to bring people together.
DETAILS
Project
The Vision
The Collaboration
Our Favorite Moments
Firehouse Pizza began as a local favorite, known for its crave-worthy pies and welcoming atmosphere. With a loyal following and proven success, the next step was clear: it was time to build a brand identity as thoughtfully crafted as the products served. The goal was to capture the essence of Firehouse—community-driven, flavorful, and unforgettable—while creating a scalable design and brand system to carry the restaurant into its next chapter of franchising.
The most rewarding part of this journey is seeing Firehouse take its first steps toward growth. We’re in the exciting early stages of shaping a brand identity that will carry the restaurant into its future—one that balances bold, Instagrammable interiors with thoughtful details that nod to its roots. While construction and franchising have not yet begun, envisioning these franchise-ready concepts has been both inspiring and energizing. It’s a reminder that great food paired with intentional design lays the foundation for lasting success.
Lead Designer: Katie Zimmerman​
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Date: Completion in 2026
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Location: Morgantown, KY
